This way you will be able to identify in which areas of the company your investments will yield more results and you will make more assertive decisions. In addition, it is important to have clear and specific objectives: how many sales do you want to generate Job Function Email Database in the next year through networks? However, it is important to remember that in 2017 and 2018 there were many changes, especially on Facebook. Therefore, care must be taken and specialized strategies must be applied. SEEK CUSTOMER LOYALTY Always try to retain the customer and increase his lifetime in your company. What can you offer in the coming year to complement already purchased products and services? What advantages does your business provide to customers.
For your strategic planning, you can have CAC (Customer Acquisition Cost) reduction targets, for example. Another tip is to implement partnerships to offer cashback, a growing practice in the Brazilian market. Which loyalty plan can you include in your company's planning to generate more business in the coming year? INVEST IN INNOVATION To stay competitive, you need to stay on top of business trends and discover new ways to include innovation in your strategic planning. How to do this? Participate in events, talk to startup entrepreneurs and promising companies, exchange experiences with people from the same sector. This way, you stay informed and discover new ways to innovate in your company. Some ideas of where to promote innovation.
