HOW DOES MOBILE AD FRAUD HAPPEN?

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moriom
Posts: 1
Joined: Thu Oct 26, 2023 7:22 am

HOW DOES MOBILE AD FRAUD HAPPEN?

Post by moriom »

How many applications do you have installed on your cell phone? Even if there are dozens, there will certainly always be one more that is of interest to you: in the “little stores”, there are more than five million apps available to be downloaded, a number that reveals how competitive this market is, which has accounted for 255 billion downloads on the internet.


world in, according to research by Statista. To stand out in this universe of applications, marketing strategies have evolved to a new level of creativity and investment. We see advertisers increasingly Special Trade Contractors Email List
investing in UA ( user acquisition ) campaigns to promote their apps and ensure more installs and conversions . Millions of dollars are allocated to various media sources (Google, Facebook, affiliates, ad networks...) to drive traffic and new users to the apps. However, there are still few who invest in preventing invalid traffic . To give you an idea, data from shows that 7% of installations on iOS devices were not done by humans, the same for 12% of installations on Android.

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Even worse, there was a 20% post-installation fraud rate in Apple's app market, resulting in the removal of 170 million fraudulent accounts. In addition to the financial loss to advertisers, fraud also has a negative impact on performance analysis and ad optimization . This is because the data mixes information from real users with fake, fraudulent or even unqualified users for the advertiser's purpose, hindering future strategic decisions.
xefin
Posts: 200616
Joined: Thu Apr 11, 2024 5:45 am

Re: HOW DOES MOBILE AD FRAUD HAPPEN?

Post by xefin »

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