Market eBooks the Right Way and Sell More
Posted: Fri Mar 22, 2024 9:50 am
Print copies of books command the lion's share of the marketplace, but eBooks still have a role to play. Book marketing companies use them strategically to spark online sales after a launch. eBook price promotions can be especially effective in getting noticed by algorithms watching for sales. They're also suitable for selling online to an audience of people using screen readers. You can also use eBooks or excerpts from them for media representatives and others you're trying to interest in your book. Being able to send them electronically without delay is ideal for a follow-up after an initial conversation.
eBooks are also excellent complements to well-designed author's websites. Having a site today is no longer an option; it's required. Ideally, the content is written effectively to attract online searches and build traffic. Ensure that people who visit your site can easily buy eBook downloads or physical copies of your book. You can sell directly from the site if you have the proper eCommerce infrastructure. If not, you can include links to places where your book is sold online. Many people who buy your book will check for a website before or after their purchase, and you want to oblige. It helps them become more interested.
While most libraries deal more in physical books, most offer eBooks to interested readers. Being able to participate in those segments is helpful and can make an incremental increase in your sales revenue. It's wise to take your book printing seriously since most people will read it in that format, but you also want to take your eBook formatting seriously. The world is ever more accepting of independently published writing as long as you meet quality standards. One of the ways to do it is to participate in all market segments, which also means an audiobook. That way, people can "read" in their preferred format.
Authors who set clear goals for their books find success more quickly. You can follow the traditional route and write purely with the purpose of book sales and earning income from your writing. Or, you may have other priorities, such as promoting your business. Book PR campaigns are potent and effective with the media. You can send copies of your book in your preferred format to client prospects and others you want to impress. Books can be excellent sales tools because they show expertise and thought leadership in your field. Competitors without books will be challenged to overcome you.
eBooks are also excellent complements to well-designed author's websites. Having a site today is no longer an option; it's required. Ideally, the content is written effectively to attract online searches and build traffic. Ensure that people who visit your site can easily buy eBook downloads or physical copies of your book. You can sell directly from the site if you have the proper eCommerce infrastructure. If not, you can include links to places where your book is sold online. Many people who buy your book will check for a website before or after their purchase, and you want to oblige. It helps them become more interested.
While most libraries deal more in physical books, most offer eBooks to interested readers. Being able to participate in those segments is helpful and can make an incremental increase in your sales revenue. It's wise to take your book printing seriously since most people will read it in that format, but you also want to take your eBook formatting seriously. The world is ever more accepting of independently published writing as long as you meet quality standards. One of the ways to do it is to participate in all market segments, which also means an audiobook. That way, people can "read" in their preferred format.
Authors who set clear goals for their books find success more quickly. You can follow the traditional route and write purely with the purpose of book sales and earning income from your writing. Or, you may have other priorities, such as promoting your business. Book PR campaigns are potent and effective with the media. You can send copies of your book in your preferred format to client prospects and others you want to impress. Books can be excellent sales tools because they show expertise and thought leadership in your field. Competitors without books will be challenged to overcome you.