Local SEO on the other hand, is a set of strategies that seek to optimize the online presence of companies and, in this way, help the user to find the solution he needs close to his location. To display these results, Google's algorithm primarily considers the user's location. So, if you search for “coffee near me”, for example, Google understands that you want a nearby establishment, which you can contact or Malaysia Phone Number List move around easily. This technique also works when the user searches for “pizzeria in São Paulo”, for example, so Google will present the most relevant search results, even if the current location is different. How does Google determine local ranking? Results for local searches are generated based on three main factors: relevance, distance and prominence . They are combined to help find the best match for the user's search. For example, Google's algorithms may determine that a business further away from where you are is more likely to offer what you're looking for than one closer.
As a result the company that is further away receives a higher ranking in local results. Relevance Relevance determines the best match between a local listing and a user's search. Adding full, detailed business information helps Google better understand your business and match your listing to relevant searches. Distance Distance is the physical space between each potential search result and the location term used in the search. If a user does not specify a location in the search, Google calculates the distance based on what is known about that user's location. Prominence Prominence refers to the popularity of a company. Some places are more prominent in the offline world, and search results try to reflect this in the local ranking. For example, famous museums and hotels or brand stores known to many people also tend to be prominent in local search results. Prominence is also evaluated based on the web information Google has about a business.
