Data from the Admitad affiliate marketing platform shows that the number of orders increased by 5% in the first quarter of this year, compared to the same period last year.
In 2022, the amount of sales accumulated a percentage growth of 15%.
Expectations are promising for 2023, as growth is expected to be greater in the second half of the year , as the fashion industry's peak seasons generally occur in the spring and autumn months.
Convenience and practicality are relevant factors for those who choose to purchase a product online.
But, to get ahead of the competition, stores need to implement tactics that seek complete consumer satisfaction, such as having a good platform for fashion e-commerce .
We will delve deeper into this throughout the article. Continue reading!
Strategies for leveraging fashion e-commerce
In a market with great competition, it is important to have methods that make your brand stand out. Check out some tips on aspects that cannot be missing from your sales strategy:
Customization
To be successful in sales, you need to reach your Email Data audience. The main thing, in this case, is to know your tastes, your preferences, your pains. This is the way to realize personalized experiences .
For example, if buyers tend to like clothes with more sober colors, offering products in vibrant and eye-catching colors may not be a good deal.
You have to seek to captivate the consumer by identifying them when contacting your company. Understanding his personality is an important step for you to know which products will have greater liquidity and the appropriate dates for promotions.
To do this, in addition to analyzing the data gathered about your customer, it is important to study the changes that are occurring in consumer behavior.
After all, we have witnessed the arrival of new generations in the consumer market, not to mention the transformations expected for this post-pandemic period.
Good images and videos
Buying physically is not the same as buying online. In person, the person is able to analyze the clothing, imagine what occasions they would wear it on, in addition to noticing how it fits their body.
A well-taken photo, with the right light and distance, gives a more positive impact than an image without much focus.
A differentiating factor is the availability of zoom for approximation. People often buy based on emotions. The photo needs to provoke this pleasurable feeling.
Advanced search filters
The user must be given the maximum possibility of finding exactly what he has in mind.
Showing a disorganized result could harm your experience. So, place categories with specific subdivisions, such as colors, sizes, etc.
In addition to facilitating navigation, this provides practicality and speed, which is essential to win over the consumer, as they will find the answer to their demand.
Just like in a physical store, it doesn’t make much sense for e-commerce to try to “push” a certain item to the customer, w
ithout considering their interests.
Technological solutions have evolved a lot in recent years and brands must use the tools available, such as image and voice searches, to offer a high-level shopping experience for their audience.
Detailed product information
Buying online can create insecurity when choosing the ideal size of the item and evaluating the fit of the clothes.
So, one way to alleviate this is to provide as many details as possible about the product. Write the colors, measurements and any other specifications.
If there is a photo of a model wearing the clothing, it is worth including her body measurements and what size she is wearing.
This way, the consumer has the possibility of comparing it with their measurements and having a better idea of the garment size.
By including lots of details, you also avoid cancellations or even returns.