It is an essential resource for salespeople: they can Australia Phone Number List find new arguments to counter objections during negotiations . Faced with these many advantages, it is important to find out how to encourage your sales team to use your content! Encourage cooperation between sales and marketing sales marketing collaboration The obvious benefit of content is that it drives traffic to a website. However, once a prospect has filled out a form to download a white paper , webinar , or infographic , someone needs to get in touch with them. If your company encourages cooperation between sales and marketing, those leads will quickly flow to sales reps. However, this process can be improved by establishing a real partnership between marketers and salespeople. How ? By defining together the topics on which to produce content.
Salespeople are on the front line. They know the needs of prospects, but also their blockages. Thanks to the relationship maintained with their customers, sales managers know the questions that their contacts have before, during and after the purchase . It's a gold mine for your editorial calendar ! To encourage this collaboration, you can: Include salespeople in your editorial meetings. Set up a content submission form, which they can fill out as they wish. Encourage marketing managers to participate in sales talks from time to time. Engage vendors in your content briefings.