We can even say that it is one of the main concepts of contemporary marketing.
Who was Abraham Maslow?
Abraham Maslow's photography
Born in Brooklyn, New York, Abraham Maslow was a renowned Clean Data Provider American psychologist, he graduated in law but ended up pursuing his studies in the field of human psychology.
Maslow was a professor of psychology at several North American universities such as Columbia and Brooklyn College. He also worked at the Massachusetts Institute of Technology (MIT).
And his most famous study published in 1954 called “Theory of Human Motivation” which in Portuguese would be “Teoria da Motivação Humana” where he introduces the methodology of the pyramid and human needs.
What is the concept of Maslow's Pyramid?
Maslow's Pyramid
Reproduction of Maslow's Pyramid
The idea conceived by Abraham Maslow is that individuals are motivated by certain needs at certain times. He concluded that human needs are organized in a kind of hierarchy, from highest priority to lowest priority. The separation of the pyramid is done through the following parts:
Physiological Needs
Physiological needs are the most important and necessary for human survival and well-being, and must be satisfied in order to have a healthy life and that is why it is the base of the pyramid.