Regularly check and clean up your lists so you don't send emails to addresses that no longer exist and increase your bounce rates. email content Industry Email List Keep this in mind when creating your newsletters: the content of the emails is what will make the difference when nurturing B2B sales leads: Your content must be consistent with your brand. Send emails about products, services, events, industry news and your latest blog posts. Create a consistent design for your marketing newsletters, including branding elements such as your logo, brand colors and fonts.
Use elements from your brand guide to create a banner or header for your newsletter. Don't go for the direct selling approach! If every email is selling products to your list, people will unsubscribe. Make your emails worth clicking and opening by sharing news, updates and stories that will enrich your customers' lives. 3. Personalize B2B Sales Content Personalization is a key part of content marketing – and it's especially important for B2B sales as you need to build personal relationships with decision makers.