Self-published authors must understand the various aspects of book marketing services to run a successful publicity campaign. Success means reaching your target audience with the news of your book's release, and this can be achieved in many ways, depending on your book and its subject. While online ...

Have you thought about the impact a professional touch could have on your book launch? In the competitive world of book publishing, standing out is critical, and effective marketing can make all the difference. This is where the expertise of Smith Publicity comes into play—a book PR and author promo...

Leveraging current events and tying them into your book publicity campaign can increase the coverage you receive online and in legacy media. Some books are seasonal, the tie-ins are apparent (and inescapable), and others require more creative thinking. Finding story angles for pitches helps make the...

Print copies of books command the lion's share of the marketplace, but eBooks still have a role to play. Book marketing companies use them strategically to spark online sales after a launch. eBook price promotions can be especially effective in getting noticed by algorithms watching for sales. They'...